Ölend Campaign SS23. Art Direction
Ölend is a brand of bags and backpacks based in Barcelona. Resulting from the process of rebranding, an aspirational campaign was created focused on representing the brand’s values and direction by narrating its natural journey, from its past to the present, recalling its origins and extolling its legacy.
DOP Joel Burges. Editor Jose Orgaz. Colorist Guillem Birba. Stylism Nina Vilà. Muah Elisa Rochel. Wardrobe Design Genis Cañellas, Enric Terés, Betaro Studio, Laia Muntal. Cast Max Lago, Clara Beltrán, Mac Vidal, Carla Vidal. Extras Erik Lorenzo, Judith Molano, Erika Sarrias, Jose Orgaz, Raúl Pulido. Voice-over Aurora Coca. Still Photo Ivette Blaya. Runner Arnau Gracia