Ölend Rebranding. Identity. Art Direction

Art direction and rebranding proposal for Ölend, a brand of bags and backpacks based in Barcelona. Following the core values of the brand, the idea of the explorer and the route is implemented as the main code of the identity, creating a path with the different elements of the graphic identity. In addition to the new elements incorporated, a restyling of the logo and the photographic direction has been created.

Art Direction & Graphic Identity Pablo Cadez, Sarah Molano & Paula Lavandera. Still Photo Ivette Blaya
Pablo Cadez
Barcelona 2024