Arrassall. Naming, Identity

Arrassall is a brand of production and distribution of Catalan furniture. In order to avoid fires in the forests of the Catalonian territory, it is necessary to make a forest management, this produces the cutting of a large number of trees. In order to give an added value to the material, the project seeks to use this wood for the manufacture of limited edition furniture. The graphic is based on the idea of the downed tree, not as a symbol of deforestation, but as an inevitable action that is transformed into a green act using a material that was going to be discarded.

Product Design & Photographs Cristina Rodríguez. Motion Marc Vidal

Pablo Cadez
Barcelona 2024